The Spenn universe is expanding!

Reitan Retail is joining Spenn, and soon you’ll be able to earn and use Spenn at Rema 1000, Uno-X, 7-Eleven, and Narvesen. Reitan Retail, Strawberry, and Norwegian share a common vision: a unified rewards currency designed to make your life easier.

Geir Karlsen, Ole Robert Reitan, Petter Stordalen, Christoffer Sundby

Spenn is a new Nordic rewards currency where you can earn and spend Spenn with over 100 partners, including Strawberry, Norwegian, and Reitangruppen.

More bang for your points

THE SPENN OWNERS

Our founding partners

Strawberry

Strawberry is a leading brand in Nordic hospitality. Founded by Petter A. Stordalen, a Norwegian investor and hotel entrepreneur. With over 225 hotels, it offers a universe of experiences, promising to make life more fun, meaningful, and exciting.

Norwegian Air Shuttle

Norwegian is one of Europe’s largest low-cost airlines. Founded in 1993 as a Norwegian domestic airline, it has stayed true to its core value: offering affordable tickets to everyone and enabling people to travel smarter with more freedom of choice.

Reitan Retail

Reitan Retail is a leading retail company in the Nordic and Baltic regions within grocery, convenience, and mobility. With brands such as REMA 1000, Narvesen, Pressbyrån, 7-Eleven, and Uno-X, and 46,000 employees, they are part of people’s everyday lives.

ABOUT THE SPENN TEAM

Management

Christoffer Sundby

Senior executive with extensive experience from retail, F&B, healthcare, and airline industry. Formerly Chief Marketing and Customer Officer at Norwegian Air. Former McKinsey Associate and Olympic sailor. MSc in Business & Administration.

Alexander Munch-Thore

Senior executive with extensive experience as Senior financial and industry advisor. Former CEO to three large Scandinavian Family offices. MSc Business Administration, and HBS AMP.

May Haukedahl Wilson

Senior leader with over 10+ years in the airline loyalty industry. Currently focused on strategic partnerships, sales, and customer insights. MSc in Strategic Marketing.

Kine Bergseth

Experienced leader with 20+ years of driving brand and growth across fintech, energy, e-commerce, and aviation. Passionate about customer-centric strategies that turn marketing, communication, and customer excellence into real business impact.

Louisa Hughes-Espedal

Experienced leader with over 20+ years in insurance and airline industry. Currently focused on people & culture, program Management, customer care, L&D and Sustainability. MSc in Business & Administration.

Kristian Kolstad

Senior product and technology leader with 20+ years of experience in digital product development across SaaS, hospitality, and simulation. Currently focused on enhancing digital experiences with an advanced loyalty platform. MSc in Computer Science.

PARTNERS

Our partners

You can earn and use Spenn with Strawberry and Norwegian – and soon at Rema 1000, Uno-X, Narvesen, and 7-Eleven. In addition, you can earn Spenn with over 100 other partners.

For partners

Are you interested in becoming a Spenn partner?

Reach out to our partner team at becomepartner@spenngroup.com