Norwegian & Strawberry

Spenn is a brand new loyalty currency that makes it easy to earn and spend across different brands.

THE SPENN OWNERS

Our founding partners

Strawberry

Strawberry is a leading name in Nordic hospitality. The group was founded by Petter A. Stordalen, a prominent Norwegian investor, real estate developer, and hotel entrepreneur, and now has over 225 hotels across the Nordics. Our customers enjoy a universe of experiences, with Strawberry promise to make life more fun, meaningful and exciting.

Norwegian Air Shuttle

Norwegian Air Shuttle, also known as Norwegian, is Norway’s leading airline. Founded in 1993 as a regional airline, we’ve grown to become one of Europe’s largest low-cost carriers. From the beginning, our core values have been to offer affordable fares for all, and to make sure customers enjoy value and choice throughout their journey.

“We currently offer a universe of exciting experiences and an attractive loyalty programme with fantastic partners. Strawberry’s ambition is to be relevant to more people more often. Uniting two companies with Nordic roots and histories to create a common loyalty currency is part of reaching this ambition. This will be a game changer for members and guests”.

Petter A. Stordalen, owner and founder, Strawberry.

ABOUT THE SPENN TEAM

Management

Christoffer Sundby

Senior executive with extensive experience from retail, F&B, healthcare, and airline industry. Formerly Chief Marketing and Customer Officer at Norwegian Air. Former McKinsey Associate and Olympic sailor. MSc in Business & Administration.

Alexander Munch-Thore

Senior executive with extensive experience as Senior financial and industry advisor. Former CEO to three large Scandinavian Family offices. MSc Business Administration, and HBS AMP.

May Haukedahl Wilson

Senior leader with over 10+ years in the airline loyalty industry. Currently focused on strategic partnerships, sales, and customer insights. MSc in Strategic Marketing.

Kine Bergseth

Experienced leader with 20+ years of driving brand and growth across fintech, energy, e-commerce, and aviation. Passionate about customer-centric strategies that turn marketing, communication, and customer excellence into real business impact.

Louisa Hughes-Espedal

Experienced leader with over 20+ years in insurance and airline industry. Currently focused on people & culture, program Management, customer care, L&D and Sustainability. MSc in Business & Administration.

Kristian Kolstad

Senior product and technology leader with 20+ years of experience in digital product development across SaaS, hospitality, and simulation. Currently focused on enhancing digital experiences with an advanced loyalty platform. MSc in Computer Science.

“Spenn offers multiple benefits to members. A common loyalty currency that can be used across different loyalty programmes, greater engagement across a growing range of companies, and a wider selection of products and services. As more partners come on board, we’ll be offering increasingly personalised member benefits .”

Geir Karlsen from Norwegian Air Shuttle.

PARTNERS

Our partners

Earn and use Spenn with our partners. Spenn started as a collaboration between Strawberry and Norwegian and will continue to grow. Keep an eye out for more exciting brands in the Spenn app going forward!

For partners

Are you interested in becoming a Spenn partner?

Reach out to our partner team at becomepartner@spenngroup.com